Many small business owners make the mistake of crafting their content so that it is representative of them and what they offer.
But they tend to forget that the entire purpose of any business is to help an intended customer or client.
It’s all about the customer – and not about you, the business owner.
Sure, you need to provide some details about you and what you offer.
But when writing content, it is imperative that you focus on providing solutions to your ideal customers.
Find out their problems – and give them a solution.
That way, your copy will sell.